Headshot Emmi Salonen

Emmi Salonen

Designer, Creative Director, Educator & Founder of Studio Emmi

Emmi’s work centres on “positive creativity”—the idea that design connects people, fosters well-being and supports sustainable choices.

Her clients span purpose-led organizations like European Forest Institute, arts institutions like Tate Britain and cultural bodies like the British Council. 

A leading advocate for creative well-being, she developed her Creative Ecosystem model to help fellow creatives reconnect with purpose and reduce stress and burnout. Her thinking is also reflected in her upcoming book, The Creative Wellbeing Handbook, which shares personal stories, research-backed ideas and everyday tools to help creatives feel more energized, focused and connected to their work. 

Emmi’s insights are grounded in experience and training, including Yale’s The Science of Well-Being course. She is a Happiness Facilitator and RSA Fellow, teaches a Domestika course on sustainable branding and has contributed to the AI for Human Flourishing think tank at Harvard’s Institute for Quantitative Social Science.

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