Creativity Loves Context: Turning industry insight into creative advantage

Name: Creativity Loves Context: Turning industry insight into creative advantage
Start: 2026-05-26T16:40:00-04:00
End: 2026-05-26T17:00:00-04:00
Location: Vancouver Playhouse

May 26, 4:40 - 5:00 PM

Vancouver Playhouse

Data doesn’t tell creative people what to do, it gives us the context to imagine what’s possible.

Drawing on insights from the Function Software 2026 Industry Report and real agency trends, Talia Palermo, Innovation Manager at Function Software, shares how understanding the patterns behind agency work can help creatives and teams make smarter business decisions, spot new opportunities and create more space for the work they love. Creativity breaks the rules. Data helps us see which business rules are worth breaking.

Creativity Loves Context: Turning industry insight into creative advantage

Data doesn’t tell creative people what to do, it gives us the context to imagine what’s possible.

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Creativity Loves Context: Turning industry insight into creative advantage

Data doesn’t tell creative people what to do, it gives us the context to imagine what’s possible.

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Gold Sponsors

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Media and Community Partners