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Talk

The Away Game Advantage: Why your best creative work happens outside your comfort zone

Roman King

May 26, 3:30 - 4:15 PM

Vancouver Playhouse

In sports, the away game is where you prove yourself under pressure in unfamiliar territory.

For Roman, stepping outside his comfort zone by confronting new audiences and pushing against established norms has become the greatest catalyst for breakthrough storytelling. Bringing fresh perspective to sports leagues in pivotal moments of growth, he has helped transform fanbase engagement by rejecting safe strategies and embracing creative risk and change. Through campaigns at the WNBA and MLS, he reveals how cultural proximity, authentic storytelling and bold creative choices create connection that drives real impact.

Speaker

  • Roman King

    Creative Director at Major League Soccer (MLS)
    • Branding

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