Peter Smart
Chief Experience Officer at Fantasy
Peter is the CXO and managing partner of Fantasy: the creative partner behind some of the world’s biggest digital products.
A pioneer in human-centred design for over two decades, he’s led and launched next-generation intelligent experiences for the likes of Disney, Nike, Spotify, Netflix, Meta and Google—shipping platforms used by billions daily.
Today, Peter and his team lead digital strategy and execution for Fortune 100 clients spanning retail, travel, automotive, technology, banking, healthcare, consumer and beyond. Partnering directly with the executives responsible for these transformations, he’s gained a unique insight into how AI agents are quickly becoming trusted intermediaries for consumers—and what it now takes for companies to maintain these relationships.
He’s shared these insights on the world’s most prominent stages, helping organizations understand and prepare for a future most haven’t realized is already here.
