Roman King
Creative Director at Major League Soccer (MLS)
At MLS, Roman leads all league creative and shapes campaigns, consumer-facing marketing, narrative storytelling and visual direction to grow the game in North America.
His work centres on igniting cultural relevance, brand affinity and fan connection by bringing the sport to life for a new era of fans.
Previously, Roman served as the WNBA’s first Creative Director where he orchestrated its creative evolution and helped usher in a new era for the league — spearheading creative across advertising, design, brand marketing, storytelling, television and immersive experiences. His work included launching the league’s rebrand, the WNBA’s first short film We Are The W and the acclaimed “More Than Game” campaign in 2023. His work has been recognized by Ad Age, Adweek, The Business of Fashion, Communication Arts, the Clios, Ebony, Muse, MTV News, the Webby Awards, among others.
Prior to joining the WNBA, Roman held creative leadership roles at Rolling Stone, Philadelphia magazine and Condé Nast. He hails from the country roads of West Virginia, where he received a BFA (West Virginia University).
