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Talk

Your Next Product Will Design Itself: How generative interfaces will reshape your brand (and how to build them)

Peter Smart

May 27, 2:20 - 3:05 PM

Vancouver Playhouse

Schedule

The era of screen-by-screen product design is ending.

A new category of digital experience is replacing it—products that generate unique interfaces in the moment, assembled from components, context and user intent rather than predetermined layouts. So what does building one of these products actually look like? What changes about how design, engineering and brand work together? And what happens to quality control when nothing is static? Join Peter as he shares working examples from this new category—products built for clients across sectors, from enterprise platforms to lean product teams. He’ll show what these experiences feel like, how they work underneath and the decisions that made them possible. He’ll also unpack the hard problems that remain: maintaining brand coherence when every interface is different, building user trust when AI is visible and testing products that never exist the same way twice. Generative products are here. This is what they look like—and what building them actually requires.

Speaker

  • Peter Smart

    Chief Experience Officer at Fantasy
    Headshot Peter Smart
    • Experiential Design
    • UX

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